The acquisition will provide Wonder with the ability to engage and inspire consumers through world-class video storytelling, power its retail media business, and enhance its content marketing engine
Wonder will leverage Tastemade’s deep connection with consumers, its track record of partnering with the biggest platforms & advertisers, and its award-winning studio to fuel Wonder’s family of brands
NEW YORK & LOS ANGELES (March 12, 2025) – Wonder, a new kind of food hall, is acquiring independent media company, Tastemade. By integrating Tastemade's award-winning content studio and extensive, engaged audience reach across social and streaming, Wonder will continue to build its vision of the super app for mealtime.
With Tastemade, Wonder will provide more curated, elevated, and personalized digital experiences for consumers across its family of brands including Wonder, Blue Apron, and Grubhub, as well as real-world outcomes for brand partners through a 360-degree advertising business. Concurrently, Tastemade will continue to grow as a thriving lifestyle media brand and network, and will leverage the Wonder platform and brands to drive and improve its consumer engagement and monetization – continuing to deliver inspiration and entertainment to fans around the globe.
The acquisition will allow Wonder to create a first-of-its-kind media network, merging Tastemade's award-winning brand storytelling and wide-reaching digital audience (160 million followers across social platforms and 13 million monthly viewers across streaming channels) with Wonder’s robust first-party data and seamless delivery and retail capabilities. The addition of Tastemade's world-class studio brings limitless original and branded content creation capabilities to inspire consumers and drive results for advertisers — from 10-second shorts to feature-length documentaries.
"Wonder's acquisition of Tastemade is the next step in our vision to create the super app for mealtime. We're excited to inspire consumers through world-class video storytelling across the Wonder family of brands, while enhancing our ability to deliver innovative, end-to-end advertising opportunities for brand partners," said Marc Lore, Founder & CEO of Wonder. "Tastemade has built an expansive audience, award-winning creative studio, and incredible network of partners that will enable Wonder to create more curated digital experiences, building a media network that captures our mission to make great food more accessible."
Tastemade also plans to harness Wonder’s IP, family of brands, and unique chef relationships to create compelling new shows for viewers across its social platforms and streaming channels, as well as to directly engage with Wonder’s existing customer base.
"Propelled by a unified vision, this acquisition represents an incredible opportunity for both Tastemade and Wonder to leverage our strengths and elevate our storytelling and retail capabilities to new heights.
Together, we will build a platform that seamlessly merges the joy of watching with the convenience of having dinner delivered right to the door,” says Larry Fitzgibbon, Co-Founder & CEO of Tastemade. “With Tastemade’s unmatched ability to engage and inspire consumers, this acquisition marks an exciting opportunity for both companies to more deeply connect with customers and to deliver real-world outcomes for advertisers."
Tastemade Co-Founders Larry Fitzgibbon and Steven Kydd will both join Wonder and assume executive roles at the company. Larry will join as Co-Founder & CEO of Tastemade and EVP of Wonder Media, Advertising & Content and Steven will join as Co-Founder, President, Head of Business Development & International at Tastemade. The Tastemade team will report to Daniel Shlossman, Wonder’s Chief Growth & Marketing Officer.